How to make something useful into something desirable (like an art work!)

Useful things generally fall into the Utilitarian category.

Notes to clear up today's lesson:

Objects of Art are objects of desire. You want them because you like them, connect with them. It is the opposite of utilitarian.

You know about them because of marketing, reputation of the artist or even the marketer, and because you emotively connect in some way too. Art at it's purest form is Kantianistic.

Kantianisim values each person and their abilities as important in their own way. No one is less important or valuable than another, but they are different. An action that hurts one person in saving the life of a lot of people is not acceptable.

An art work is valuable because it is made by a person. Therefore it falls into Kantianistic.

An art work is something an artist (which can be an individual or group) has interacted with in some way.

1) It has a title
2) The artist is celebrated (you are encouraged to care about where it came from to be in front of you as art)
3) The artist has had some form of interaction with the object - even if it is just to tell you it is Art.
4) It is presented as valuable, usually with a price tag that suggests you would have to want to spend that money, not that you need to spend that money (lots).

When Kodie presented that bottle of spray and called it "Dettol", their group initially put a $2.99 price tag on it and their interaction was limited.

When we changed it "Green Liquid in a Translucent Bottle" By Rowena Clemence $10,000, I change it's role from utilitarian to kantianistic in nature.

I make is sound like it has a deeper meaning, which means I may connect with someone else at that meaning level.

I don't have the same context to present here, but below is a similar explanation:

 random photo of messy art sink area

"Green Liquid in a Translucent Bottle"
2017
Rowena Clemence
$10,000

The top one is a random snap. the bottom one is a more careful placement, with some editing and it is presented nicely.

Term 2 Business and Enterprise Kete

Weeks 1 - 3 we are going to focus on some philosophy behind art and marketing and why.

weeks 4 - 7 we will work on production methods for art making

Weeks 8 - 10 you are in your business groups.

Today's lesson was all about what some ideas behind objects of desire and usefulness are. Art is generally an object of desire. You want to own it. But why?

On your blogs, in groups or separately (I do not mind) I have asked you to define the following in your own words. We did this already so if you need to catch up, here are our overall ideas we collected:

- Utilitarianism - useful, benefits the masses over the individual.
- Kantianism (named after philosopher Immanuel Kant) - values every individual's opinions and strengths. Harm to one is harm to all and unacceptable.
- Fine art - reputation raises the price, skill and technique are well honed, with years of practice and education
- Investment Art- you sell your work at  a lower level, with less of a name for yourself and the buyer is banking on you making a name for yourself, and the work appreciating in value. The artist doesn't generally get to capitalise on this however.
- Decor/Craft art - from mass production often, you will find a painting or print at a place like the warehouse. it goes with your couch cushions. You like how it looks and you buy it. The Artist may have been paid a commission to design the original piece, though not always... or you pick up pieces form craft markets by makers and pay smaller prices. skill and technique is not necessarily a factor (cheap and cheerful).

The first two we discussed already and they are on the term two page of the google site for year 9 as well.

On the same blog post:


We talked a little about this too, so if you were not here: a dealer gallery is one way of doing this. that means you have a 'dealer' and they exhibit and advertise/try and sell your work for you. they take a commission of about 30%, sometimes more! of your selling price when it does sell. It is in their best interests to get a good price and do a good job.

200 words is what I expect for the total sum of words

DO NOT copy and paste from google (I can tell).