Tuesday 9 May 2017

How to make something useful into something desirable (like an art work!)

Useful things generally fall into the Utilitarian category.

Notes to clear up today's lesson:

Objects of Art are objects of desire. You want them because you like them, connect with them. It is the opposite of utilitarian.

You know about them because of marketing, reputation of the artist or even the marketer, and because you emotively connect in some way too. Art at it's purest form is Kantianistic.

Kantianisim values each person and their abilities as important in their own way. No one is less important or valuable than another, but they are different. An action that hurts one person in saving the life of a lot of people is not acceptable.

An art work is valuable because it is made by a person. Therefore it falls into Kantianistic.

An art work is something an artist (which can be an individual or group) has interacted with in some way.

1) It has a title
2) The artist is celebrated (you are encouraged to care about where it came from to be in front of you as art)
3) The artist has had some form of interaction with the object - even if it is just to tell you it is Art.
4) It is presented as valuable, usually with a price tag that suggests you would have to want to spend that money, not that you need to spend that money (lots).

When Kodie presented that bottle of spray and called it "Dettol", their group initially put a $2.99 price tag on it and their interaction was limited.

When we changed it "Green Liquid in a Translucent Bottle" By Rowena Clemence $10,000, I change it's role from utilitarian to kantianistic in nature.

I make is sound like it has a deeper meaning, which means I may connect with someone else at that meaning level.

I don't have the same context to present here, but below is a similar explanation:

 random photo of messy art sink area

"Green Liquid in a Translucent Bottle"
2017
Rowena Clemence
$10,000

The top one is a random snap. the bottom one is a more careful placement, with some editing and it is presented nicely.




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