2.2 and 2.3 Design

These are the first practical standards we are aiming to complete. It is your starting point for the body of work that goes on your folio.

You should have a basic brief at this point

You should have a mood board completed on a google drawing as well. If you download as a PDF, you can use it more freely in a range of programmes.  This should also be on your blog.

These two components set you up to be working systematically throughout the year. you will have a purpose and something to go back to when you get visually stuck. 


You have your 'why' - it is your brief. 

You have your visual sources on your mood board. You should have identified 3 specific artists to work on for Art History, these should be your first main influences for your design work on panel one. 

From your company name and your general visual direction, all our designers should have sketched up in pencil 20 basic concepts for a logo. 

Along with this, you should have looked on dafont.com and traced 15 or so different fonts using your company name. Your screens work well as a light table!

The evidence you should collect from all of this for these standards is:
- your brief worksheet
- brainstorm of ideas for your direction
- brainstorm of ideas for names- a mood board like the one above
- 15 or so font drawings on an a3 page
- 20 or so concept sketches thinking about logo design and your chosen design models